“More Than Meets the Eye: The Power of Fashion, Image and Storytelling
Ayda Göktürk Çetinkaya Style & Image Consultant | Founder of Pera Style
About Me
Since 2000, I have been actively involved in the fashion and beauty industry as a Style and Image Consultant, with a strong belief in the power of personal style and the impact of a professional appearance.
After graduating from the Faculty of Business Administration, I worked in the public sector for many years. However, following my interests and passions, I continued to develop myself professionally and completed specialist training in Turkey and the UK in areas including presenting, fashion consultancy, styling, professional image consulting, interior design, make-up and hairdressing.
In Turkey, I gained valuable experience working closely with artists, journalists and television presenters at a television channel. I continued my career in London, where I wrote a fashion and style column for Olay Newspaper for many years. I have also attended and covered numerous international fashion events and exhibitions, including London Fashion Week.
I brought together this experience, knowledge and vision through my brand, Pera Style, which aims to go beyond personal styling by promoting an authentic, elegant and high-quality lifestyle.
I believe that a strong personal image reflects confidence. With this philosophy, I work with both corporate and individual clients, helping them not only with clothing and style choices, but also to develop a confident presence that enables them to express themselves in the most authentic and effective way.
Fashion is understood not only by seeing, but also by listening.
In my interviews with artists, designers and style icons, I have had the opportunity to explore the stories behind their inspiration, creativity and personal style.
2025
Style is not only what we wear; it is a culture we read, draw inspiration from, and share. Through Pera Style Magazine, I have interpreted fashion, aesthetics and lifestyle from my own perspective, reflecting my belief that style is also an essential part of publishing.
2025
Perastyle Magazın
Scottish Highland Dress
Fashion Weeks
At London Fashion Week and international fashion exhibitions, I have had the opportunity to experience inspiration, innovation and emerging trends first-hand. Style is not simply about following fashion; it is about carrying your vision beyond the trends of the moment.
Working with Artists in Turkey
Behind every performance, there is also a sense of style. In Turkey, I had the opportunity to work with many respected artists, journalists and television presenters, gaining first-hand experience of how image, appearance and personal presence can influence a professional career.